Media Bias on Women’s Issues - 700 Words

Media Bias on Women’s Issues Detecting bias in news media is a challenge that every person who watches, reads, or listens to the news should accept. Subtle changes in the details of a story can change the entire focus of an event and affect all members of the audience. Applying the gender-based critique analysis process to the media coverage of the 2004 March for Women’s Lives in Washington, D.C. provides an excellent exercise in identifying news bias. The article, â€Å"Muting the Women’s March: Media Lose Focus When Women Protest in Washington† by Julie Hollar provides the background for the following information. Source of the Bias The source of the bias that has been identified in the news reporting at the time is sexism based on†¦show more content†¦This reporting discrepancy downplays the importance of the event, causing discouragement for supporter and detractors disregarding the issues. The coverage by media outlets was limited, a comparison of the 2004 march and the coverage of the Promise Keepers march in 1997 show that Promise Keepers, an evangelical, anti-feminist, anti-gay men’s organization had roughly three times the media coverage (Hollar, 2004). By limiting coverage, news media effectively controlled how the march was viewed and remembered by not only the United States audience but the world media audience. Because of this bias the official points of the march were overlooked almost entirely (Hollar, 2004). This is a tactic that is used over and over to control women and the supporters of women’s rights. Bias on the Production Side The identified concept that might be used to identify bias on the production side of this issue is gender-based critique. According to Denis McQuail (2010) gender-based critique was originally about the stereotyping and marginalization of women, however in the more current environment this critique is more about challenging the continuing sexism of the media. The bias can be displayed as the misogynistic content of many media stories that portray women as somehow faulted for supporting rights of women like abortion, health care, education as well as the concerns of women of color (Hollar, 2004).Show MoreRelatedAlternate Theories On Women s Underrepresentation917 Words   |  4 PagesAlternate Theories on Women’s Underrepresentation Initially it was thought that women were underrepresented in politics and elected office because they were underrepresented in the â€Å"eligibility pool† (Welch, 1978, 372). The idea was that women were socialized to believe that their duty was in the home raising children. As such, there were very few women in the â€Å"eligibility pool,† the typical jobs that have a tendency to lend themselves to a future in public office: law, business, and medicine amongRead MoreWomen s Waterworks : Evaluating An Early Intervention For Incontinence Among Adult Women1688 Words   |  7 PagesTitle: Women’s waterworks: evaluating an early intervention for incontinence among adult women Urinary incontinence is a significant public health problem and can have impacts on the psychological, physical and social wellbeing†¦ It occurs in women more than men. However, there has been little research on interventions to prevent incontinence. A few interventions such as Pelvic floor muscle training, and bladder training. The aim of the this study conducted by Lee, Johnson and Chiarelli (2005)Read MoreEssay On Gender Inequality1049 Words   |  5 Pagesemployment in Asia countries. Also, this essay will focus on the how to improve gender equity in Asia countries. Over the last 20 years, female gender has become one of the most written about and one of the most debated topics in sociology, sexology and women’s studies (Lun, Petula, Yuxin, 2007). Asia countries is commonly known as one of the area with the increasing number of women than men in total population, particularly in South Asia (Gupta, 1987, p.77). Even though the total population of females areRead MoreTitle Ix Essay1613 Words   |  7 Pagesdecades, women have gained many rights and privileges that men have had for half a century or longer. Gaining these rights and privileges has allowed women to play important roles in todays society. One of the most debated issues between men and women is Title IX. This issue has created controversial problems that have caused a separation between men and women. Although, Title IX is constantly brought up, it was the beginning of a new era for women. An era that would allow women to be accepted asRead More Equality for Women Essay1650 Wor ds   |  7 Pagesgender roles are reflected in the classroomsquot; (Marshall, 334). Gender bias in education is reinforced through textbooks, lessons, and teacher interactions with students. Gender bias is also taught through the resources chosen for classroom use, using textbooks that omit contributions of women or those that stereotype gender roles, further compounds gender bias in schools curriculum. Teachers need to be aware of the gender bias imbedded in many educational materials and texts and need to take stepsRead MoreWhat Influenced Her Work?1560 Words   |  7 PagesCollins discovered two questions that would provide guidance for her scholarship in the decades to come: â€Å"what accounts for social justice?† and â€Å"what can we do to foster social justice?’ The Importance and Development of Black Feminist Thought Black women’s intellect has been largely ignored by society for the past few centuries. Collins attributes this to the way â€Å"United States slavery shaped all subsequent relationships that women of African descent had within Black American families and communitiesRead MoreDiscrimination Against Men1350 Words   |  6 PagesDiscrimination is the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex. In today’s society, men are being discriminated against through the media, suffering from parental custody discrimination, being discriminated against in the courtroom and even for their choice of career. BBC reporter David Benatar said that, â€Å"the second sexism is that across the world men are more likely to be conscripted into the military, be victimsRead MoreGender Biases in Sport Media Essay1229 Words   |  5 Pagesin Sport Media Introduction In today’s society, it is nearly impossible to imagine our lives without the media. Television, radio, social media, and other types of media are a big influence on our lives and we all use them on a daily basis. They give us our news, provide us with entertainment, and we base a lot of our views and beliefs off of what we see and hear in the media. The media have plenty of positive aspects; however, with the major influence they have on individuals, the media can haveRead MoreThe Impact Of Entrepreneurshipial Challenges For Women805 Words   |  4 Pagesroughly eight percent of the private workforce. This statistic has remained the same for over 20 years. Women only own seven percent of venture capital, only seven percent of venture capitalists are female and only seven percent of stories in business media are about women, according to Gore. â€Å"We’re stuck on the number seven,† said Gore, shaking her head. â€Å"We need to increase that seven percent but instead it’s actually going down. The only way to change that is to increase access to capital, increaseRead MoreGender Bias - Mountains On The Playing Field Essay1279 Words   |  6 PagesGender Bias - Mountains On The Playing Field â€Å"97% of everything you know about yourself and about your country comes from the male perspective† (â€Å"Miss Representation†).That is according to NBC news anchor Carol Jenkins. This is an indirect example of sexism in our society. Sexism has changed since the 20th century. We’ve gone from women strictly being classified as housewives to women being discriminated against in leadership positions. Much of the discrimination that women face is closely related

Ten Facts About Pedro de Alvarado

Short Term Asset Management - Free Essay Example

Sample details Pages: 7 Words: 1959 Downloads: 5 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? Short term Asset Management Table of Contents Introduction: The subject of Asset Management: Summery: Conclusion: References Introduction: Building of portfolio depends on the investment decision. The success of the portfolio depends on the wise investment decision. The investment decision shall consider all the factors like macroeconomics, microeconomic factors and time before building up the portfolio. Perfect blend of the high risk security and low risk securities gives the opportunity to maximize profit out of investment. There is plenty of options available to the investor to build strong portfolio with the mix of securities and debt instruments. The world has changed so much in last 100 years. The necessity of development has brought drastic changes within the society and in the socio-economic structure. During royal era and the emphasis was on the accumulation of wealth and here the developed financial market emphasises on distribution and allocation of wealth. Developed countries wanted to spread development across the board and cutting across the social classes. The people of these developed countries gave mu ch importance in mutual development of the society. The private sector for open market economies plays predominant role in development of the society, infrastructure and per capita income. The people of these countries do have wealth to spend on food, education and healthcare. Don’t waste time! Our writers will create an original "Short Term Asset Management" essay for you Create order The subject of Asset Management: The management of investment has major relation in terms of the asset management. The funds which are actively managed are those funds which are managed by the fund managers. The fund managers take active decisions on like choosing the company where the fund will be invested have access to the research on different companies and are in connection with those companies constantly. The fund managers actively analyse the prospect of the company before taking any investment decision. The main intention of the fund managers is to provide the best possible returns in comparison to the stock market. The fund managers take the ultimate call to put money. If these fund managers feel that specific sector in performing well or have the opportunity to grow the fund managers actively pursues and chases that company. The simple difference is that the passive management tracks and charges very less compared to active management. The funds are essentially run by the computer. The passive investo r seeks very little information in comparison to active investors. The passive investors invest based on the historical data available. The active managers underperform in comparison to passive management due to higher cost. The government now days have become very proactive to push business and industry. The business and industry now-a-days cannot run in isolation and they are not insulated from the factors influencing global and domestic issues. These factors discussed above have to be taken into consideration to set up a business in any country. These factors affect those companies which have global presence. Pure and proper understanding of these macroeconomic factors is important to understand globalization. The globalization is the effect of integration of economies. It cannot be denied that the globalization has helped many poor countries to sell its products to the industrialized nations. The globalization has helped many countries to empower its residents. The globalizat ion is the need of this hour. The growth is known as the increase in the GDP or gross domestic product of any country. The GDP is the sum total of the goods and services produced in one financial year. The positive growth is the indicator of the good financial system. The factors like global economy, crude prices and Forex variation do impact in the growth in the country. The GDP growth is not only create opportunity in the economy it creates employment. The sluggish growth is one of the main reasons for mass unemployment. The Growth of the economy can be measured by Real GDP growth and by growth in purchasing power parity method. The study suggests that 65% of the active management underperform than passive management. The examination by DFA found that active fund managers, between 2004 and 2009 did not perform very well. On average 5.7% of the actively managed fund disappeared. Only, 1.4 % of the fund had outperformed their benchmark every year. Of the five years ending on Septemb er, 2010 only 4.1% of the large cap funds, 3.8% of the mid cap funds and 4.6 % of the small cap fund performed in the top ranking fund. The average income of the retail investor during the above period was lesser than the institutional investors. The active management is better than passive management if the performance is judged by the return the investors have earned (Erickson, 2014). The downturn due to global economic crisis, created enough problem for financial intuitions worldwide. The world economic crisis in 2008 affected every corner of the world. Declining oil price and withdrawing of the funds created a vacuum in the financial market all around the world. The main risk factor in the asset management is related to macroeconomic development and the change in the global economic scenario. The competitive environment and the investment direction is the main area for the asset management companies. The global economic down turn has showed indicated the fact that the global asset management companies managed their asset most inefficient ways. The challenges now a days asset management companies are facing is related to confidence building. The confidence of the asset management companies are shaken after the global economic down turn. The period before the crisis the asset management was totally different from all points (Pinedo, 2013). The undue reliance on the short term incentives led to the cause of financial crisis in 2008. The short term incentives are the main reason for faulty practice of the AMC. The asset management companies are not immune to the macroeconomic factors and the regulatory changes. There are also some of the issues related to the complexity of the product offered by the asset management companies and the lack of transparency is also the cause of concern. The regulatory risk is also one of the important part in asset management. The short term asset management is facing the regulatory risk from US and EU as these two has s tate are in the environment of regulatory flux. There are several constraints faced by the global asset managers. The constraints are foreign exchange risk, regulatory risk and other risk. The foreign exchange contains are the biggest challenge for the global fund managers. The banks and financial institutions participate in the forex market. The market deal sand trades with the currencies of different countries. Apart from banks and financial institutions there are other corporate houses who have forex exposure also participates in forex market (David Mayes, 2007). International companies, whose revenues are exposed to volatility of foreign exchange movement, do take position in Forex market to hedge its positions. The forex market is the most liquid market in the world and average trading volume exceeds $1.9 trillion every day. There is no market place for forex trading but the trading is done over the counter. The forex market remains open for 24 hours a day for five days in a week. The major financial centres for forex trading are London, New York, Tokyo, Zurich, Frankfurt, Hong Kong, Singapore, Paris, Sydney. The regulatory constraints include the blocking of dividend due to change in the government tax policies. There are other constraints in terms of transferring of funds to the parent company from subsidiary company or vice versa. The management fees, consultancy fees, tax and other fees payment for the parent and the subsidiary is the main area of concern for the fund managers (Kim Kim, 2009). Summery: The performance of the asset managers were notable in the sense that the fund managers managed to give much better return in comparison to the retail investors who managed their investment in passive mode. The passive investors do not invest in index fund rather they hold investment in the stock till they require money. The asset managers take active decisions on like choosing the company where the fund will be invested have access to the research on different companies and are in connection with those companies constantly. The fund managers actively analyse the prospect of the company before taking any investment decision. The main intention of the fund managers is to provide the best possible returns in comparison to the stock market. The fund managers take the ultimate call to put money. If these fund managers feel that specific sector in performing well or have the opportunity to grow the fund managers actively pursues and chases that company (Greg B. Davies, 2012).. Conclusion: These factors discussed above have to be taken into consideration to set up a business in any country. These factors affect those companies which have global presence. Pure and proper understanding of these macroeconomic factors is important to understand globalization. The globalization is the effect of integration of economies. It cannot be denied that the globalization has helped many poor countries to sell its products to the industrialized nations. The globalization has helped many countries to empower its residents. The globalization is the need of this hour. The growth is known as the increase in the GDP or gross domestic product of any country. The GDP is the sum total of the goods and services produced in one financial year. The positive growth is the indicator of the good financial system. The factors like global economy, crude prices and Forex variation do impact in the growth in the country. The GDP growth is not only create opportunity in the economy it creates empl oyment. The sluggish growth is one of the main reasons for mass unemployment. The Growth of the economy can be measured by Real GDP growth and by growth in purchasing power parity method. References David Mayes, J. T. (2007). Open Market Operations and Financial Markets; https://books.google.co.in/books?id=eax8AgAAQBAJpg=PA282dq=open+market+operations+and+financial+marketshl=ensa=Xei=PtkgVZfHOoyauQTv4oDYBQved=0CCYQ6AEwAA#v=onepageq=open market operations and fin. Abingdon: Routledge. Erickson, M. P. (2014). Asset Rotation: The Demise of Modern Portfolio Theory and the Birth of an Investment Renaissance; https://books.google.co.in/books?id=5FfOAwAAQBAJprintsec=frontcoverdq=investment+and+portfolio+theoryhl=ensa=Xei=qnqPVcX9FMT-8QX7sJC4BAved=0CDgQ6AEwBA#. In M. P. Erickson, Asset Rotation: The Demise of Modern Portfolio Theory and the Birth of an Investment Renaissance (pp. 10-15). Hoboken: John Wiley Sons. Greg B. Davies, A. d. (2012). Behavioral Investment Management: An Efficient Alternative to Modern Portfolio Theory: https://books.google.co.in/books?id=vj6TC-wsY_sCprintsec=frontcoverdq=investment+and+portfolio+theoryhl=ensa=X An Efficient Alternative to Modern Portfo lio Theory;. In A. d. Greg B. Davies, Behavioral Investment Management: An Efficient Alternative to Modern Portfolio Theory: An Efficient Alternative to Modern Portfolio Theory; (pp. 3-8). New York: McGraw Hill Professional. Kim, S., Kim, S. (2009). Global Corporate Finance: Text and Cases; https://books.google.co.in/books?id=ooabd-PVKacCpg=PA370dq=short+term+asset+managementhl=ensa=Xei=eC6QVaPpKtOC8gWnmYZwved=0CD0Q6AEwBTgK#v=onepageq=short term asset managementf=false. In S. K. Suk Kim, Global Corporate Finance: Text and Cases (pp. 370-375). Hoboken: John Wiley Sons. Pinedo, M. (2013). Global Asset Management: Strategies, Risks, Processes, and Technologies; https://books.google.co.in/books?id=EebQAQAAQBAJpg=PA606dq=short+term+asset+managementhl=ensa=Xei=FB-QVeviK8Hi8AXtiKyACAved=0CEUQ6AEwBA#v=onepageq=short term asset manag. In M. Pinedo, Global Asset Management: Strategies, Risks, Processes, and Technologies; (pp. 601-608). New York: Palgrave Macmilla.

Essay about Marketing Plan - New Nivea Product - 1505 Words

Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyones agenda. From television portraying reality shows such as Extreme Makeover and fictional dramas such as Nip and Tuck, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock. Research conducted by the American Society for Aesthetic Plastic Surgery in 2003†¦show more content†¦With celebrity endorsements on the rise, the American public optimistically is experimenting with new products trying to achieve the look of Hollywood stars. Unfortunately, consumers do not have the financial means to keep up with the regime the celebrities exercise, therefore, Nivea has developed a new product using European ingenuity to introduce to the American Woman, DERMA P2. Product Description: Nivea Derma P2 is a cosmetic topical cream designed to help individuals from adolescence to maturity. Derma P2 is a unique product containing various types of placenta and papaya extracts, a rich source of skin nutrients and re-generation properties. The product exfoliates at an accelerated rate due to the concentration of the two key ingredients. Derma P2 removes acne and other deep scars, sun damage, freckles, wrinkles, re-hydrates the skin, improves elasticity, and slows down the process of skin damage from UV rays. SWOT Analysis: Strengths: Nivea has international brand name recognition Existing customer base Already has good reputation in global skincare market Good marketing team Strong executive team Cost effective ingredients Product is affordable Effective on age groups from adolescence to maturity Weaknesses: Key Ingredients may cause controversy Advertising challenges due to keyShow MoreRelatedEssay on Marketing Plan - New Nivea Product1458 Words   |  6 PagesMakeover† and fictional dramas such as â€Å"Nip and Tuck†, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock. nbsp;nbsp;nbsp;nbsp;nbsp;ResearchRead MoreCase Study - Nivea for Men1042 Words   |  5 PagesMARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27, 2011 TABLE OF CONTENTS INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 BRIEF HISTORY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 QUESTIONS AND ANSWERS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....................5-8 ↠ QUESTION 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 ↠ QUESTION 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 ↠ QUESTION 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 ↠ QUESTION 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Read MoreNivea Case Study838 Words   |  4 PagesMarketing Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product, they were ableRead MoreCase study Nivea2466 Words   |  10 Pagesuk Developing a marketing plan Introduction The NIVEA ® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN ® range internationally, it broke new ground with its aftershave balm product. It was the firstRead MoreNivea2032 Words   |  9 PagesIntroduction The NIVEA ® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN  ® range internationally, it broke new ground with its aftershave balm product. It was the first balm on the market that did notRead MoreU QCF HB 19 M3422 Words   |  14 PagesUnit Number and Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity can be inappropriateRead MoreLimitations of Marketing Research Essay example2333 Words   |  10 PagesM2: Explain the limitations of marketing research used to contribute to the development of Nivea. No matter how small or large a market research project may be, any type of research performed poorly will not give relevant results. In fact, all research, no matter how well controlled, carries the potential to be wrong. There are many reasons why research may not give good results but a common problem is deciding whether the research is really measuring what it claims to be measuring. ThereRead MoreConsumer Behavior: Niveas Temporary Shop2501 Words   |  11 PagesA NEW TREND ON RETAIL: NIVEA S TEMPORARY SHOP Outline I. Introduction to Consumer Behaviour II. The consumer decision process III. Case study: â€Å"Nivea† firm i. History and products ii. Strategy iii. Marketing Mix and Positioning iv. Innovative strategy: â€Å"Nivea Temporary Shop† v. The â€Å"Nivea Hair Care Experience Tour† vi. Consumers’ reaction IV. Conclusions V. References Read MoreNivea Visage : Brand And Beauty Care Brands Essay2169 Words   |  9 Pages1. Introduction The NIVEA brand is one of the most recognised skin and beauty care brands in the world. This is based in Hamburg, Germany. As one of the internationally leading companies for skin care Nivea are close to consumers, offering them compelling, innovative products. Brands enjoy universal trust – from NIVEA, one of the world’s largest skin care brands, to other successful brands such as Eucerin, La Prairie, Elastoplast, Elastoplast Sport and Leuko. With more than 125 years’ experienceRead MoreNivea Is More Than Just Part Of Our Core Business Essay2486 Words   |  10 Pages1. Introduction Nivea is an established name in high quality skin and beauty care product. It is part of a range of brands produced and sold by Beiersdorf, founded in 1882, has grown to be a global company specializing in skin and beauty care. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. Nivea as one of the internationally leading companies for skin care which are close to consumers, offering them compelling, innovative

The Odyssey By F. Scott Fitzgerald Essay - 1900 Words

It is an unspoken truth in Homer’s Odyssey that â€Å"homeâ€Å" is something good. All that Odysseus seems to want throughout the poem is to come home again, but that is one thing he is not granted from the god Poseidon for nearly ten years time. On the first page of the Odyssey we learn that all his friends-in-arms had the fortune of returning home â€Å"while he alone still hungered for home and wife.â€Å" (The Odyssey by Homer, translated by Robert Fitzgerald; Book I, line 21-22). The original intention of this paper is the question: What is home? What is it that Odysseus yearns for so long? But reading through the Odyssey again it came to mind, that this question might go beyond the constraints of this essay, considering that Homer describes not just Odysseus’ home, but also shows the reader (or listener) glimpses of the homes of Menelà ¡os, Nestor and Alkà ­noà ¶s. Throughout the Odyssey one of the most central themes of this poem is the topic of â€Å"ho mecomingâ€Å" illustrated through Odysseus’ struggle to get home again. Odysseus desire for his home is so overwhelmingly strong â€Å"that he longs to dieâ€Å" just for the sight of seeing â€Å"the hearth smoke leaping upward from his own islandâ€Å" (I., l. 78-80). And yet after years and years, after his long and troublesome passage home â€Å"trials and danger, even so, attended him even in Ithaka, near those he lovesâ€Å" (I., l. 26-30). This hints right at the beginning of the Odyssey at something essential in it: even after a voyage full of doubt and fear, a peacefulShow MoreRelatedAnalysis Of Homer s Odyssey, By F. Scott Fitzgerald Essay2726 Words   |  11 PagesPenelope’s test It is an unspoken truth in Homer’s Odyssey that â€Å"homeâ€Å" is something good. All that Odysseus seems to want throughout the poem is to come home again, but that is one thing he is not granted from the god Poseidon for nearly ten years time. On the first page of the Odyssey we learn that all his friends-in-arms had the fortune of returning home â€Å"while he alone still hungered for home and wife.â€Å" (The Odyssey by Homer, translated by Robert Fitzgerald; Book I, line 21-22). The original intentionRead MoreAnalysis Of Homer s Odyssey, By F. Scott Fitzgerald1259 Words   |  6 Pagesfather suffered through the Trojan War along with the two kings. Family is at the heart of decisions, central in society, creates a frame of reference for individual members of society, and is a source of learning. Family, the central theme in The Odyssey, connects individuals, cities, and gods to one another and is a driving force in decisions and emotional reactions. Odysseus’s strong desire to return to his family inspires foreign rulers to assist Odysseus in returning home. Odysseus states, â€Å"NeverthelessRead MoreAnalysis Of Homer s Odyssey, By F. Scott Fitzgerald Essay2500 Words   |  10 PagesPenelope’s test It is an unspoken truth in Homer’s Odyssey that â€Å"homeâ€Å" is something good. All that Odysseus seems to want throughout the poem is to come home again, but that is one thing he is not granted from the god Poseidon for nearly ten years time. On the first page of the Odyssey we learn that all his friends-in-arms had the fortune of returning home â€Å"while he alone still hungered for home and wife.â€Å" (The Odyssey by Homer, translated by Robert Fitzgerald; Book I, line 21-22). The original intentionRead MoreFemale Characters Of Women During The Odyssey By F. Scott Fitzgerald1499 Words   |  6 Pagestranscribed The Odyssey, women were not even allowed to participate in the theatrical performances; male actors played the female characters. Despite these conditions, female characters are very prevalent in the epic, and many of them even exert their independence outside of traditional gender norms at the time. At the same time, however, these women still exhibit a l evel of subservience, representative of the social constraints. Even though various women play strong, important roles in The Odyssey, theirRead MoreThe Great Gatsby By F. Scott Fitzgerald984 Words   |  4 PagesIn the â€Å"Great Gatsby† F. Scott Fitzgerald explores the modern woman’s symbolic signiï ¬ cance in an era of luxury and excess. Many of the female characters are seen enjoying the freedoms of the ‘flapper’ lifestyle during the Inter-War period. Fitzgerald offers the public an image of the ‘flappers’ who are modern young woman sexually liberated, self-centered, fun-loving, and magnetic. Fitzgerald uses the female characters in the novel, such as: daisy buchanan, Jordan baker and myrtle wilson as a wayRead MoreGatsby’s Quest For True Love Essay1520 Words   |  7 PagesHave you ever been in a situation where you have almost met your goal, but something in the way is preventing you from fully accomplishing it? Jay Gatsby, o ne of the protagonists in the novel The Great Gatsby by F. Scott Fitzgerald, loses the love of his life, Daisy, due to years of separation and is trying to win her back. Daisy’s husband, Tom, however, won’t let her go that easy. Gatsby fights his way to get back the lover he waits so many years for. Preceding Gatsby’s risky quest, his main goalRead More Mythology and Archetypes in Harper Lees To Kill a Mockingbird2536 Words   |  11 Pagesthreatened to eradicate both. The two children (who portray not a larger body of people but rather the abstract concept of the ideals of youth) are also represented elsewhere in literature: John T. Unger in F. Scott Fitzgeralds story The Diamond as Big as the Ritz (Short Stories of F. Scott Fitzgerald, 182-216) is really no more than a child who embodies the traits of honesty, sincerity, and honor (just as Jem and Scout do) who is thrust into an unjust world he has trouble adjusting to, similar toRead MoreThe Other Sid e of the Enmancipation Proclamation Essay1181 Words   |  5 Pagestraditionalists prevented the new movement of equality for blacks. Many people are influenced by previous experiences and expect situations to continue on endlessly without change, similarly F. Scott Fitzgerald wrote, â€Å" So we beat on, boats against the current, borne back ceaselessly into the past†( Fitzgerald). In deeper meaning this quote means that as humans we are constantly trying to relive what has already happened, and if we try a little harder or run a little faster events might have had aRead MoreThe Passage of Time and Life in The Swimmer, by John Cheever2346 Words   |  10 Pagesobvious enough in the case of a story such as â€Å"The Swimmer,† in which the parallelism is so insistent, the storys structure (and pace) very clearly following the order (and speed) of Neddy Merrills pool-to-pool odyssey. (505) As stated by Morace, Neddy carries out his â€Å"pool-to-pool odyssey† in a very precise and orderly fashion. Neddy’s thought process itself proves this statement: First there were the Grahams, the Hammers, the Lears, the Howlands, and the Crosscups. 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Music on the Bamboo Radio Essay Example For Students

Music on the Bamboo Radio Essay Music on the Bamboo Radio is a story by Martin Booth. It is about a young boy, Nicholas Holder, who escapes from his home in Hong Kong during its occupation by the Japanese army in World War II. While experiencing the terrible atrocities resulting from this time, Nicholas grows in his understanding of the events occurring in his surroundings. As his comprehension of the truths of war evolves, his character changes. For instance, his confidence grows as he begins to perform more dangerous duties. He also becomes more independent with a stronger will to face his fear of the Japanese, and grows into a more mature person as he gains different kinds of experience. One of the most important ways in which Nicholas grows is by developing a strong willed mind to face the Japanese soldiers. In the beginning of the story, Nicholas hides in the bushes, crouching down and peeping at the Japanese. After Nicholas is seen, they come over and aim a gun at him. He is very scared and doesnt know what to do, His heart raced faster. He wanted to scream, Jump up, would out, Its alright. We will write a custom essay on Music on the Bamboo Radio specifically for you for only $16.38 $13.9/page Order now Its only me. Dont shoot. Im only eleven. Page 3 Nicholas reaction shows fear and desperation. He acknowledges that he is simply an innocent kid when he thinks, Im only eleven. At this point, Ah Swan, one of his servants, quietly takes Nicholas away from the bushes and into the safety of his home. This shows that Nicholas is innocent, weak minded and dependent on others. After he escapes his home, he starts to feel more self-assured and strong-minded. Shortly after, on the third encounter with the Japanese, Nicholas shows more confidence and inform in their presence. He is composed, and even shows some good humor while observing some Japanese soldiers. The scene was, Nicholas thought, like a little tableau being put on for his entertainment. Page 65 Here, Nicholas no longer reacts to the sight of the soldiers with anxiety. Instead he is calm and shows he has strength and control over his emotions. He changes from being a helpless and panicked little boy into a fearless adolescent. Throughout the course of the novel, Nicholas becomes more confident in carrying out dangerous and fearful missions hat many others would never imagine doing. At the start, Nicholas is very scared and hesitant. For example, when he spots the Japanese, he becomes nervous and wants to get as far away from them as possible. Later in the book, Nicolas expresses some uncertainty while considering bombing a train in Canton utilized by the Japanese. He consults his servants, Tang and Ah MME, and even a photograph of his family. He looks at the photograph of his parents: This saddened but did not upset him. He had come to the terms with their absence and did not miss them. Not exactly. Not any longer. Page 84 As time passes, Nicholas becomes more independent and brave about facing the Japanese. He changes from being weak and dependent into a spirited and a self-reliant person. Comes to terms, indicates Nicholas has accepted, acknowledged and found a sense of peace with being on his own without the Music on the Bamboo Radio By arboreal when he is given a mission to deliver Music on the Bamboo Radio, a secret code established for positive messages of hope to be communicated to prisoners of war. Though he consults his servants again on this matter, it is clear that his thinking and attitude have changed, and ultimately he makes the decision independently. Yes, Nicholas said at last, his voice quiet and resolute. Ill deliver it. Page 110 Nicholas is determined and assured about delivering the message to the prisoners. He isnt scared or doubtful. He understands the situation he is in, and he chooses to help anyone in need. He has changed from a petrified and quivering boy into a resolute person. Nicholas confidence is evident in his short and clear response, miss Ill deliver it . Initially, Nicholas cant fathom the events taking place in his environment. .ubee4e8c3d71dd07962a2dfb1f8e31ef9 , .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .postImageUrl , .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .centered-text-area { min-height: 80px; position: relative; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 , .ubee4e8c3d71dd07962a2dfb1f8e31ef9:hover , .ubee4e8c3d71dd07962a2dfb1f8e31ef9:visited , .ubee4e8c3d71dd07962a2dfb1f8e31ef9:active { border:0!important; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .clearfix:after { content: ""; display: table; clear: both; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9:active , .ubee4e8c3d71dd07962a2dfb1f8e31ef9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .centered-text-area { width: 100%; position: relative ; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9:hover .ctaButton { background-color: #34495E!important; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9 .ubee4e8c3d71dd07962a2dfb1f8e31ef9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubee4e8c3d71dd07962a2dfb1f8e31ef9:after { content: ""; display: block; clear: both; } READ: Music and hip-hop EssayHowever, as the story unfolds, he starts to realize the truth about what is happening in the world around him. For instance, when he is hiding in the bushes peering at the Japanese, Nicholas cant comprehend what is happening and he is scared. After escaping his home out of fear of the Japanese, he begins to morally understand his reality, the difference between good and evil. Tang tells a story of a man he met on the road in SAA Gung. The story shows Nicholas what the true meaning of this war is, and what the Hong Kong people have to do in order to survive. Tang recites from the Tory: If I give him fish to eat, he give me his wife He life so bad, he give me away his wife to be a servant for me so he can eat. Page 101 The man in the story is so poor that he had to sell his wife in order to survive. Learning about this helps Nicholas understand what the people of Hong Kong are enduring. He seriously contemplates the suffering of the man, and the sacrifices made by the locals. The fact that Nicholas is concerned about the people shows that he is mature. An additional example of his moral understanding follows this. Major Fox, an officer, gives a session to Nicholas to deliver the Music on the Bamboo Radio. He tells Nicholas not to be concerned if he is unable to do the task. However, Nicholas realizes how important the task is and how many people depend on it. He doesnt want it to be a failure. He changes from being naive to understanding the nightmares of war. In conclusion, Nicholas escapes his home, and in doing so, learns of the truths of the outside world, and becomes more aware of good and evil. Instead of being afraid, he shows fearlessness towards the Japanese. Nicholas grows into a hero. He is hero to the prisoners of war.

Hamletcharacter Analysis Essay Example For Students

Hamlet:character Analysis Essay Over the centuries many people have complained that William Shakespeare did an inadequate job of steering the readers of Hamlet to a specific interpretation of each character. Each reader is left to decide the true extent of Hamlets evil and insane ways or to realize that he clearly is a victim of circumstances beyond his control, therefore declaring him innocent. Because of William Shakespeares writing style, the reader receives little help in discovering who is truly innocent and who is as guilty as Claudius. Many scholars agree that Hamlet may be the most complex character presented by any playwrite. Over the centuries critics have offered many theories and explanations for Hamlets actions, but none have sufficiently explained him. Many people view Hamlet as a deeply troubled youth who caused many unnecessary deaths, such as those of Polonius and Laertes. Critics who support this theory point out the cruel actions carried out by Hamlet, one example being the indifferent and boastf ul way Hamlet describes the ingenious way he had his two good friend, Rosencrantz and Guildentsern killed. But wilt thou hear now how I did proceed?I sat down, devised a new commission, wrote it fair. I once did hold it, as our satists do, a baseness to write fair, labored much how to forget that learning, but, sir, now it did me a yeomans service. Wilt thou know th effect of what I wrote?An earnest conjuration from the King, as England was his faithful tributarythat on the view and knowing of the contents, without debatement further more or less, he should those bearers put to sudden death. (Shakespeare 5:228-45)The way Hamlet treats Ophelia, the woman he supposedly loved, also supports the portrayal of him being a barbarian. If thou dost marry ,Ill give thee this plague for thy dowry: be thou as chaste as ice, as pure as snow, thou shalt not escape calumny. Get thee to a nunneryreferring to a brothel, go and quickly, too.(Shakespeare 3:1 136-141)Another offered interpretation suggests that using the information given by the ghost of King Hamlet, Hamlet seized the opportunity to regain w hat was rightfully his-the throne of Denmark. One less popular belief that has been expressed states that Hamlet was actually a girl, raised as a man, so there would be an heir to the throne. Critics who support this view say that this theory explains Hamlets reluctance and hesitation to commit murder(which is most often viewed as a masculine act). This is highly unlikely because there is, in fact, no evidence in the play that supports this explanation. All critics do agree that Hamlet is exceptionally intelligent and a sensitive young man, however his actions are left to personal interpretations. Queen Gertrude, Hamlets mother, is perceived by most as a loving yet mysterious figure throughout the play. Her innocence is not only questioned by Hamlet in Act 3 scene 4 (A bloody deed-almost as bad Mother, as to kill a king and marry his brother)but by the readers as well. Many readers believe the final scene, in which Gertrude drinks the poisoned cup, is the clue to determining her guilt or innocence. Perhaps Gertrude drank the poison out of guilt from her role in her first husbands death. Its possible that she drank the wine without knowing that is would be fatal. It all depends on how the reader interprets one of the last things Gertrude says in the play, I will my Lord, I pray you pardon me. Cladius is often thought of as the villain of the play. Shakespeare portrayed Cladius as a true politician-tactful, manipulative and deceitfully clever. His power over people is demonstrated by his control over Rosencrantz and Guildenstern, whom he sent as spies . .u36cae80ed3e16f590f112e96ac82c9ad , .u36cae80ed3e16f590f112e96ac82c9ad .postImageUrl , .u36cae80ed3e16f590f112e96ac82c9ad .centered-text-area { min-height: 80px; position: relative; } .u36cae80ed3e16f590f112e96ac82c9ad , .u36cae80ed3e16f590f112e96ac82c9ad:hover , .u36cae80ed3e16f590f112e96ac82c9ad:visited , .u36cae80ed3e16f590f112e96ac82c9ad:active { border:0!important; } .u36cae80ed3e16f590f112e96ac82c9ad .clearfix:after { content: ""; display: table; clear: both; } .u36cae80ed3e16f590f112e96ac82c9ad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u36cae80ed3e16f590f112e96ac82c9ad:active , .u36cae80ed3e16f590f112e96ac82c9ad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u36cae80ed3e16f590f112e96ac82c9ad .centered-text-area { width: 100%; position: relative ; } .u36cae80ed3e16f590f112e96ac82c9ad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u36cae80ed3e16f590f112e96ac82c9ad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u36cae80ed3e16f590f112e96ac82c9ad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u36cae80ed3e16f590f112e96ac82c9ad:hover .ctaButton { background-color: #34495E!important; } .u36cae80ed3e16f590f112e96ac82c9ad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u36cae80ed3e16f590f112e96ac82c9ad .u36cae80ed3e16f590f112e96ac82c9ad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u36cae80ed3e16f590f112e96ac82c9ad:after { content: ""; display: block; clear: both; } READ: Computer Monitoring EssayAnd can you by no drift of conference get from him why he puts on this confusion, grating so harshly all his days of quiet with turbulent and dangerous lunacy?Good gentlemen, give him a further edge and drive his purpose into these delights.reply from Rosencrantz: We shall, my lord. (Shakespeare 3:1 1-28)Some scholars suggest that we are supposed to view Caldius as being better suited to be king than Hamlet, that is why Cladius does the things he does. Polonius is viewed as a mixture of good and evil. He is clearly an intelligent man who was influential and well liked in the Danish court. Most critics speculate the Polonius intentions were usually good but he had a sinister side as well. His sinister side was demonstrated by his eagerness to obtain a higher political position by any means possible, such as trickery, spying and marrying his only daughter into the Royal family. Ophelia, walk you here-gracious, so please you, we will bestow ourselves. Read on this book, that show of such an exercise may color your loneliness. We are oft to blame on this-tis too much proved-that with devotions visage and pious action we do sugar oer the devil himselfI hear him coming. Lets withdraw, my lord.(Shakespeare 3:1 43-56)A will come straight. Look you lay home to him. Tell him his pranks have been to broad to bear with, and that Your Grace hath screened and stood between much heat and him. Ill shroud me even here. Pray you, be round with him. (Shakespeare 3:4 1-5)Every character in Shakespeares Hamlet, from Hamlet himself to the priest, can be interpreted a number of different ways. There is no right or wrong character analysis. Even the reasons for a characters actions can be interpreted different ways and tied to a number of the plays hidden themes.